Travel Website Speed Benchmarks 2025
Performance benchmarks for travel and hospitality websites. See how airlines, hotels, and booking platforms compare in Core Web Vitals and conversion metrics.
Top Performers in Travel & Hospitality
Key Insights for Travel & Hospitality
- Travel sites have complex search interfaces that impact INP significantly.
- Date pickers and availability calendars are common INP bottlenecks.
- Image carousels on property/destination pages often cause CLS issues.
- Real-time pricing APIs can cause visible loading states affecting user experience.
- Mobile booking completion rates are 40% lower than desktop, partly due to performance.
Optimization Recommendations
- Optimize date picker interactions - consider native HTML date inputs or lightweight alternatives
- Preload search results for common destinations
- Use skeleton loaders for dynamic pricing to prevent CLS
- Implement image carousels with fixed dimensions
- Cache availability data at the edge for faster repeat queries
- Consider progressive enhancement for complex search forms
Frequently Asked Questions
Why do travel websites have poor INP scores?+
Travel sites have complex, interactive elements: date pickers, passenger selectors, real-time search filters, and dynamic pricing. Each interaction can trigger expensive JavaScript. Optimizing these requires careful attention to main thread blocking.
How does slow performance affect travel bookings?+
Travel has high-intent users who will wait longer than other industries. However, studies show that a 1-second improvement in load time can increase booking conversion by 10%. Given high average order values, this represents significant revenue.
Should travel sites use skeleton loading?+
Yes, skeleton loaders are essential for travel sites where pricing and availability are fetched dynamically. They prevent CLS, provide visual feedback, and improve perceived performance. Just ensure skeletons match final content dimensions.
Test Your Travel & Hospitality Website
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